David Sheon

Founder & Executive Director
DC Community Carrot
 
In response to his community’s urgent call for employment training for 18 to 24 year-olds following a series of shootings, David founded DC Community Carrot, a non-profit entrepreneurship program for Opportunity Youth based in the city’s Petworth neighborhood.
 
Through David’s leadership, the organization went from concept to opening its doors for a class of 20 Opportunity Youth in under nine months.  Participants live under the poverty line and must have additional barriers such as having an incarcerated parent, a learning disability, or being homeless.  Funding includes two generous grants from the government of the District of Columbia.
 
Through his consulting firm, WHITECOAT Strategies, David brings his 25-year track record providing strategic counsel to innovative organizations in science and technology includes branding, stakeholder mapping, policy, social impact, and advocacy guidance to start-ups as well as some of the largest and most influential organizations in the world. 
 
Current and recent clients include the Biotechnology Industry Organization (BIO), the HealthWell Foundation, Locus Health, Biogas Researchers, and biotech companies on three continents.  
 
Previously David served as Senior Vice President, Medical, Ogilvy PR Worldwide, where he managed all strategic communications programs for the largest client in Ogilvy worldwide, Glaxo SmithKline. 
 
David has generated strategies and messaging for science and technology-related news stories that has resulted in coverage by every major news outlet in the United States and the UK, including The New York Times, Wall Street Journal, Financial Times, CNN, ABC Evening News, The Guardian, and the BBC.  He’s run press events in South Africa, Lithuania, Austria, Norway, France, and the U.S.A.
 
David’s knowledge of how minds are changed resulted in WHITECOAT’s early adoption of online tools to build and leverage social networking communities. Today, he integrates that with traditional communications activities, such as earned media, video, and other tools used to change behavior about global and domestic health-related issues, policies, and products.
 
David has developed branding programs for BIO to enhance public appreciation for the contributions brought by biotechnology to heal, feed and fuel the world. Few people have helped more reporters understand biotechnology than David, who designed a journalist boot camp program that has trained over 200 reporters how to report on biotechnology.  
 
David is a Board Member for DC Scores, the largest after school program for at-risk children in Washington, D.C., where he lives and serves as an elected Advisory Neighborhood Commissioner.